Marketing Programs White Papers, Software Downloads, Definition and Webcasts

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Billion Dollar Blindness sponsored by TechTarget WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts. Posted: 08 Feb 2021 \| Premiered: Feb 19, 2020 TOPICS: Artificial Intelligence \| Business Activity Monitoring \| Business Communications \| Business Consulting Services \| Business Development \| Business Environment \| Business Management \| Business Metrics \| Business Models \| Business Performance Management \| Business Process Management \| Business Process Modeling \| Business Processes \| Business Service Management \| Marketing

How Sales and Marketing Can Thrive on Real Purchase Intent sponsored by TechTarget WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business. Posted: 08 Feb 2021 \| Premiered: Apr 9, 2020 TOPICS: CRM \| Customer Privacy \| Customer Profiles \| Customer Retention \| Customer Satisfaction \| Customer Self-Service \| Marketing

Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now sponsored by TechTarget EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes. Posted: 08 Feb 2021 \| Published: 10 Apr 2019 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Predictive Analytics \| Sales \| Sales and Marketing Software

Decoding ABM: Simple data-driven strategies for successful ABM sponsored by TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

Driving Real Value with Intent-Driven Digital Advertising sponsored by TechTarget EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI. Posted: 08 Feb 2021 \| Published: 24 Oct 2019 TOPICS: Marketing \| Sales \| Sales and Marketing Software

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal? sponsored by Adobe EchoSign EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Improving the Success of Your Enterprise's Email Marketing Campaigns sponsored by Teradata WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| CRM Best Practices \| Email \| Email Marketing \| Marketing \| Marketing Literature \| Sales

Context-Aware Tech Senses, Responds to Customer Needs sponsored by TechTarget Content Management EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more. Posted: 19 Apr 2016 \| Published: 15 Apr 2016 TOPICS: Business Intelligence \| Business Intelligence Software \| Content Management \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Integration \| Data Management \| Data Management Software \| Enterprise Content Management \| Enterprise Content Management Software \| Marketing \| Self-Service Applications Software \| Web Content Management

Email Deliverability: Getting to Your Customer’s Inbox sponsored by Teradata WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| Email Marketing \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

MSP Marketing: Learn the Fishing and Farming Methods sponsored by SolarWinds, Inc. EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference. Posted: 26 Jul 2017 \| Published: 20 Jul 2017 TOPICS: Cloud Computing \| Cloud Management \| Cloud Storage Services \| Marketing \| Marketing Literature

Marketing Programs Reports